Why Bugatti Should Have Called The Chiron The All New Veyron

"Somethin' 'bout a truck" (somethin-bout-a-truck)
03/01/2016 at 13:28 • Filed to: Chiron, Veyron, Bugatti, History, Nameplates, Brand

The Bugatti Veyron is easily one of most recognized names of any supercar in the world. To the non-enthusiast it’s the most extream car on four wheels. Rappers have been buying up and showing off their Veyron’s for years. Dubai is now the Veyron capital of the world.

But the Chiron is giving up the history and significance of the Veyron and starting over. But why? It’s not like they needed to be ashamed of the fame they gained with the Veyron. I wish Bugatti would have chosen to keep the history of the nameplate and build on the reputation by continuing on with the Veyron name. Why? Because like stated below, the Chiron is not an all new better version of the Veyron, it’s an update both visually and mechanically. It’s the second generation. A refined, more precise piece of such a valuable name.

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Don’t get me wrong, the all new Chiron is nothing less than a fantastic improvement on an already amazing car. But I feel cheated out of an amazing historical nameplate that builds a connection between each version of these cars. An all new Veyron could have been the start of an amazing history of cars. Instead, we have an “all new” Bugatti even though it’s really just an all new Veyron.

What do you think? Should they continue the name or start over like they did?

DISCUSSION (11)

Party-vi > Somethin' 'bout a truck
03/01/2016 at 13:30

“I have a 2012 Veyron. No need for a 2017 Veyron. Now, a Chiron is something I don’t have...”

Somethin' 'bout a truck > Party-vi
03/01/2016 at 13:31

See, I get that. But then something in me dies knowing that the Chiron is just a really nice update of the Veyron...

Party-vi > Somethin' 'bout a truck
03/01/2016 at 13:35

Incorrect. The Chiron uses the same essential engine components from the Veyron, but has a new chassis. If you call the Chiron an update of the Veyron, then the Enzo is really an update of the F50...

Somethin' 'bout a truck > Party-vi
03/01/2016 at 13:37

I’m not saying it’s an update, like as in they changed the headlights and fenders. I mean it as in it’s the same car in the same space. Like how the 911 is always the 911. Even though they have made huge chnages over the recent years it’s still a 911, it’s just today’s 911.

Party-vi > Somethin' 'bout a truck
03/01/2016 at 13:40

Just as the Enzo is the same car in the same space as the F50, as the F40, but they are different. I think you’d have less of an issue if the Chiron didn’t look like a refreshed Veyron.

crowmolly > Somethin' 'bout a truck
03/01/2016 at 13:45

The naming scheme is pretty obvious. They asked a bunch of hip hop/rap guys what their needs were in the rhyming department and Chiron performed best in the focus groups.

Milky > Party-vi
03/01/2016 at 14:27

It has a new chassis? It looks like you could swap the doors and glass between them.

This is very 5th-6th gen Camaro esque then.

Party-vi > Milky
03/01/2016 at 14:36

The Veyron had a steel ass. The Chiron is all carbon fiber.

Somethin' 'bout a truck > Party-vi
03/01/2016 at 15:01

True, but then isn’t that just what it is? That’s what I mean. The Chiron is a contuniation of the greatness they achieved with the Veyron so why start over?

Somethin' 'bout a truck > Milky
03/01/2016 at 15:03

And they didn’t change the name of the Camaro to something else. They kept it even though it’s a whole new machine. But it’s still a continuation of the history and name.

Party-vi > Somethin' 'bout a truck
03/01/2016 at 15:10

The Veyron has had special edition after special edition. I think VAG can control the legacy (and resale) of Veyrons if they don’t produce a second generation. Again, there will be more Chiron sales than 2nd Gen Veyron sales, even if that’s essentially what the Chiron is.